Established in Amsterdam, NL — Studio Merel Korteweg (SMK) is a small multi-disciplinary creative practice specializing in creative direction, brand consultancy, visual communication, and graphic design across the art and fashion industry.
The studio provides creative solutions across print, digital and three-dimensional platforms. Previous work includes development of brand identities, brand and social strategy, brand revisioning, campaigns, look books, packagings, publications, printed materials, spaces, objects, and websites (including e-commerce) for a range of local and international clients: Asics Global, Maison Margiela, Isa Boulder, Wrangler, Wandler, CAES, Calvin Klein.
Studio Merel Korteweg
WG plein 63A
1054 RB, Amsterdam
+31 6 46 01 26 09
hi@merelkorteweg.com
un produced
Art Direction
Graphic Design
un produced
Art Direction
Graphic Design
un produced — Brand Identity Design — Coming Soon —
CAES — Spring Summer 2022 — ED05
Caes
Creative Direction
Visual Design
Spring Summer 2022
Photography
Valeria Herklotz
Styling
Isabelle Sayer
Caes
Creative Direction
Visual Design
Autumn Winter 2021
Photography
Phil Engelhardt
Styling
Gary David Moore
Hair
Takuya Uchiyama
Caes
Creative Direction
Visual Design
Autumn Winter 2021
Photography
Phil Engelhardt
Styling
Gary David Moore
Hair
Takuya Uchiyama
Caes
Creative Direction
Visual Design
Autumn Winter 2021
Photography
Phil Engelhardt
Styling
Gary David Moore
Hair
Takuya Uchiyama
Caes
Creative Direction
Visual Design
Autumn Winter 2021
Photography
Phil Engelhardt
Styling
Gary David Moore
Hair
Takuya Uchiyama
Caes
Creative Direction
Visual Design
Autumn Winter 2021
Photography
Phil Engelhardt
Styling
Gary David Moore
Hair
Takuya Uchiyama
Caes
Creative Direction
Visual Design
Autumn Winter 2021
Photography
Phil Engelhardt
Styling
Gary David Moore
Hair
Takuya Uchiyama
CAES — Autumn Winter 2021 — ED04 —
Maison Margiela
One Take Walk
Creative Direction
Autumn Winter 2021
Shot By
POIUYTRE
Styling
Sarah de Mavaleix
Maison Margiela
One Take Walk
Creative Direction
Autumn Winter 2021
Shot By
POIUYTRE
Styling
Sarah de Mavaleix
Maison Margiela
One Take Walk
Creative Direction
Autumn Winter 2021
Shot By
POIUYTRE
Styling
Sarah de Mavaleix
Maison Margiela
One Take Walk
Creative Direction
Autumn Winter 2021
Shot By
POIUYTRE
Styling
Sarah de Mavaleix
Maison Margiela
One Take Walk
Creative Direction
Autumn Winter 2021
Shot By
POIUYTRE
Styling
Sarah de Mavaleix
Maison Margiela
One Take Walk
Creative Direction
Autumn Winter 2021
Shot By
POIUYTRE
Styling
Sarah de Mavaleix
Maison Margiela
One Take Walk
Creative Direction
Autumn Winter 2021
Shot By
POIUYTRE
Styling
Sarah de Mavaleix
Margiela — Spring Summer 2022 Tabi Sneaker — One Take Walk —
Caes
Creative Direction
Spring Summer 2021
Photography
Phil Engelhardt
Styling
Gary David Moore
Hair
Takuya Uchiyama
Caes
Creative Direction
Spring Summer 2021
Photography
Phil Engelhardt
Styling
Gary David Moore
Hair
Takuya Uchiyama
Caes
Creative Direction
Spring Summer 2021
Photography
Phil Engelhardt
Styling
Gary David Moore
Hair
Takuya Uchiyama
Caes
Creative Direction
Spring Summer 2021
Photography
Phil Engelhardt
Styling
Gary David Moore
Hair
Takuya Uchiyama
CAES — Spring Summer 2021 — ED03 —
Sóun
Light Spheres
Art Direction
Photography
Suffo Moncloa
Sóun
Light Spheres
Art Direction
Photography
Suffo Moncloa
Sóun — Campaign 2020/2021 — Light Spheres —
Sóun
Light Spheres
Art Direction
Photography
Suffo Moncloa
Styling
Tallulah Harlech
Sóun
Light Spheres
Art Direction
Photography
Suffo Moncloa
Styling
Tallulah Harlech
Sóun
Light Spheres
Art Direction
Photography
Suffo Moncloa
Styling
Tallulah Harlech
Sóun
Light Spheres
Art Direction
Photography
Suffo Moncloa
Styling
Tallulah Harlech
Sóun — Campaign 2020/2021 — Light Spheres —
Isa Boulder
Art Direction
Fall Winter 2020
Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar
Isa Boulder
Art Direction
Fall Winter 2020
Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar
Isa Boulder
Art Direction
Fall Winter 2020
Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar
Isa Boulder
Art Direction
Fall Winter 2020
Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar
Isa Boulder
Art Direction
Fall Winter 2020
Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar
Isa Boulder
Art Direction
Fall Winter 2020
Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar
Isa Boulder
Art Direction
Fall Winter 2020
Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar
Isa Boulder — Autumn Winter 2020 — Soft Core —
Isa Boulder
Soft Core
Fall Winter 2020
Isa Boulder
Soft Core
Fall Winter 2020
Isa Boulder
Soft Core
Fall Winter 2020
Isa Boulder
Soft Core
Fall Winter 2020
Isa Boulder
Soft Core
Fall Winter 2020
Isa Boulder
Soft Core
Fall Winter 2020
Isa Boulder — Autumn Winter 2020 — Soft Core Outtakes —
Isa Boulder
Art Direction
Fall Winter 2020
Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar
Isa Boulder
Art Direction
Fall Winter 2020
Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar
Isa Boulder
Art Direction
Fall Winter 2020
Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar
Isa Boulder
Art Direction
Fall Winter 2020
Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar
Isa Boulder
Art Direction
Fall Winter 2020
Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar
Art Direction
Fall Winter 2020
Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar
Isa Boulder
Art Direction
Fall Winter 2020
Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar
Isa Boulder
Art Direction
Fall Winter 2020
Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar
Isa Boulder
Art Direction
Fall Winter 2020
Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar
Isa Boulder — Autumn Winter 2020 — Soft Core —
Wrangler — Spring Summer 2020 Campaign Film — Night Herder
Wrangler
Night Herder
Concept Development
Campaign Creative Direction
Directed by
Caroline Koning
D.O.P.
Maximilian Pittner
Music
Raven Artson
Production
Halal
Line Production
Cineburo
Caes
Art Direction
Brand Identity Design
Brand Sculpture
Strategy and Positioning
Packaging Design
Collateral Design
Brand Sculpture designed
in collaboration with
Loes Claessens
Caes
Art Direction
Brand Identity Design
Brand Sculpture
Strategy and Positioning
Packaging Design
Collateral Design
Brand Sculpture designed
in collaboration with
Loes Claessens
CAES — Brand Identity Design —
Caes
Modern Goddesses
Photography
Phil Engelhardt
Caes
Modern Goddesses
Photography
Phil Engelhardt
Caes
Modern Goddesses
Photography
Phil Engelhardt
Caes
Modern Goddesses
Photography
Phil Engelhardt
CAES — Autumn Winter 2020 — Modern Goddesses —
Caes
Art Direction
Campaign AW 2020
Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva
Caes
Art Direction
Campaign AW 2020
Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva
Caes
Art Direction
Campaign AW 2020
Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva
Caes
Art Direction
Campaign AW 2020
Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva
Caes
Art Direction
Campaign AW 2020
Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva
Caes
Art Direction
Campaign AW 2020
Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva
Caes
Art Direction
Campaign AW 2020
Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva
Caes
Art Direction
Campaign AW 2020
Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva
Caes
Art Direction
Campaign AW 2020
Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva
CAES — Autumn Winter 2020 — Modern Goddesses —
Caes
Art Direction
Brand Identity Design
Strategy and Positioning
Print Advertising
Digital Advertising
Photography
Phil Engelhardt
Styling
Almut Vogel
Caes
Art Direction
Brand Identity Design
Strategy and Positioning
Print Advertising
Digital Advertising
Photography
Phil Engelhardt
Styling
Almut Vogel
Caes
Art Direction
Brand Identity Design
Strategy and Positioning
Print Advertising
Digital Advertising
Photography
Phil Engelhardt
Styling
Almut Vogel
Caes
Art Direction
Brand Identity Design
Strategy and Positioning
Print Advertising
Digital Advertising
Photography
Phil Engelhardt
Styling
Almut Vogel
Caes
Art Direction
Brand Identity Design
Strategy and Positioning
Print Advertising
Digital Advertising
Photography
Phil Engelhardt
Styling
Almut Vogel
Caes
Art Direction
Brand Identity Design
Strategy and Positioning
Print Advertising
Digital Advertising
Photography
Phil Engelhardt
Styling
Almut Vogel
CEAS — Brand Identity Design —
Sóun
Brand Identity Design
Brand Logo
Sóun — Brand Identity Design — Brand Logo —
Sóun
Art Direction
Launch Campaign
Photography
Bennie Julian Gay
Sóun
Art Direction
Launch Campaign
Photography
Bennie Julian Gay
Sóun
Art Direction
Launch Campaign
Photography
Bennie Julian Gay
Sóun
Art Direction
Launch Campaign
Photography
Bennie Julian Gay
Sóun
Art Direction
Launch Campaign
Photography
Bennie Julian Gay
Sóun — Autumn Winter 2019 — Launch Campaign —
Sóun
Art Direction
Brand Identity Design
Strategy and Positioning
Packaging Design
Collateral Design
Photography
Bennie Julian Gay
Sóun
Art Direction
Brand Identity Design
Strategy and Positioning
Packaging Design
Collateral Design
Photography
Bennie Julian Gay
Sóun
Art Direction
Brand Identity Design
Strategy and Positioning
Packaging Design
Collateral Design
Photography
Bennie Julian Gay
Sóun
Art Direction
Brand Identity Design
Strategy and Positioning
Packaging Design
Collateral Design
Photography
Bennie Julian Gay
Sóun
Art Direction
Brand Identity Design
Strategy and Positioning
Packaging Design
Collateral Design
Photography
Bennie Julian Gay
Sóun
Art Direction
Brand Identity Design
Strategy and Positioning
Packaging Design
Collateral Design
Photography
Bennie Julian Gay
Sóun
Art Direction
Brand Identity Design
Strategy and Positioning
Packaging Design
Collateral Design
Photography
Bennie Julian Gay
Sóun
Art Direction
Brand Identity Design
Strategy and Positioning
Packaging Design
Collateral Design
Photography
Bennie Julian Gay
Sóun — Brand Identity & Launch Campaign —
WGSN
Graphic Design
Digital Design
Brand Identity Design Guide
Made in a team while working at
…,staat creative agency
For more information on the project go to
www.staat.com
WGSN
Graphic Design
Digital Design
Brand Identity Design Guide
Made in a team while working at
…,staat creative agency
For more information on the project go to
www.staat.com
WGSN
Graphic Design
Digital Design
Brand Identity Design Guide
Made in a team while working at
…,staat creative agency
For more information on the project go to
www.staat.com
WGSN
Graphic Design
Digital Design
Brand Identity Design Guide
Made in a team while working at
…,staat creative agency
For more information on the project go to
www.staat.com
WGSN
Graphic Design
Digital Design
Brand Identity Design Guide
Made in a team while working at
…,staat creative agency
For more information on the project go to
www.staat.com
WGSN
Graphic Design
Digital Design
Brand Identity Design Guide
Made in a team while working at
…,staat creative agency
For more information on the project go to
www.staat.com
WGSN
Graphic Design
Digital Design
Brand Identity Design Guide
Made in a team while working at
…,staat creative agency
For more information on the project go to
www.staat.com
WGSN — Brand Identity Design —
Wrangler
Art Direction
Campaign SS 2020
Photography
Olya Oleinic & Kyle Weeks
Styling
Lisa Anne Stuyfzand
Production
HALAL
Wrangler
Art Direction
Campaign SS 2020
Photography
Olya Oleinic & Kyle Weeks
Styling
Lisa Anne Stuyfzand
Production
HALAL
Wrangler
Art Direction
Campaign SS 2020
Photography
Olya Oleinic & Kyle Weeks
Styling
Lisa Anne Stuyfzand
Production
HALAL
Wrangler
Art Direction
Campaign SS 2020
Photography
Olya Oleinic & Kyle Weeks
Styling
Lisa Anne Stuyfzand
Production
HALAL
Wrangler — Spring Summer 2020 Campaign — Herder Stories —
Wrangler
Art Direction
Campaign SS 2020
Concept Development
Creative Strategy
Campaign Design
Window Design
POS Materials
Print and Digital Advertising
Photography
Olya Oleinic & Kyle Weeks
Styling
Lisa Anne Stuyfzand
Production
HALAL
Wrangler
Art Direction
Campaign SS 2020
Concept Development
Creative Strategy
Campaign Design
Window Design
POS Materials
Print and Digital Advertising
Photography
Olya Oleinic & Kyle Weeks
Styling
Lisa Anne Stuyfzand
Production
HALAL
Wrangler
Art Direction
Campaign SS 2020
Concept Development
Creative Strategy
Campaign Design
Window Design
POS Materials
Print and Digital Advertising
Photography
Olya Oleinic & Kyle Weeks
Styling
Lisa Anne Stuyfzand
Production
HALAL
Wrangler — Spring Summer 2020 Campaign — Herder Stories —
Wandler
Art Direction
Brand Identity Design
Strategy and Positioning
Packaging
Collateral Design
Digital Design
In collaboration with
Anne van den Boogert
Wandler — Brand Identity Design —
Wandler — Digital Design
Wandler
Brand Identity Design
Digital Design
E — Commerce
In collaboration with
Anne van den Boogert
