Established in Amsterdam, NL — Studio Merel Korteweg (SMK) is a small multi-disciplinary creative practice specializing in creative direction, brand consultancy, visual communication, and graphic design across the art and fashion industry.

The studio provides creative solutions across print, digital and three-dimensional platforms. Previous work includes development of brand identities, brand and social strategy, brand revisioning, campaigns, look books, packagings, publications, printed materials, spaces, objects, and websites (including e-commerce) for a range of local and international clients: Isa Boulder, Wandler, WGSN, Caes, Calvin Klein, Tommy Hilfiger, Nike, Wrangler, P&G Perfume, Volvo Cars, PVH.

Studio Merel Korteweg
WG plein 63A
1054 RB, Amsterdam
+31 6 46 01 26 09
hi@merelkorteweg.com

Caes

Creative Direction
Production
Campaign AW2021

Photography
Phil Engelhardt
Styling
Gary David Moore
Hair
Takuya Uchiyama
Production
Phuong Nguyen @SMK

Caes

Creative Direction
Production
Campaign AW2021

Photography
Phil Engelhardt
Styling
Gary David Moore
Hair
Takuya Uchiyama
Production
Phuong Nguyen @SMK

Caes

Creative Direction
Production
Campaign AW2021

Photography
Phil Engelhardt
Styling
Gary David Moore
Hair
Takuya Uchiyama
Production
Phuong Nguyen @SMK

Caes

Creative Direction
Production
Campaign AW2021

Photography
Phil Engelhardt
Styling
Gary David Moore
Hair
Takuya Uchiyama
Production
Phuong Nguyen @SMK

CAES — Autumn Winter 2021 — ED03 —

Sóun — Campaign 2020/2021 — Light Spheres

Sóun

Light Spheres

Photography
Suffo Moncloa

Sóun

Light Spheres
Art Direction

Photography
Suffo Moncloa
Styling
Tallulah Harlech
HMU
Sergio Corvacho

Sóun

Light Spheres
Art Direction

Photography
Suffo Moncloa
Styling
Tallulah Harlech
HMU
Sergio Corvacho

Sóun

Light Spheres
Art Direction

Photography
Suffo Moncloa
Styling
Tallulah Harlech
HMU
Sergio Corvacho

Sóun

Light Spheres
Art Direction

Photography
Suffo Moncloa
Styling
Tallulah Harlech
HMU
Sergio Corvacho

Sóun

Light Spheres
Art Direction

Photography
Suffo Moncloa
Styling
Tallulah Harlech
HMU
Sergio Corvacho

Sóun

Light Spheres
Art Direction

Photography
Suffo Moncloa
Styling
Tallulah Harlech
HMU
Sergio Corvacho

Sóun

Light Spheres
Art Direction

Photography
Suffo Moncloa
Styling
Tallulah Harlech
HMU
Sergio Corvacho

Sóun — Campaign 2020/2021 — Light Spheres —

Isa Boulder

Art Direction
Fall Winter 2020

Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar

Isa Boulder

Art Direction
Fall Winter 2020

Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar

Isa Boulder

Art Direction
Fall Winter 2020

Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar

Isa Boulder

Art Direction
Fall Winter 2020

Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar

Isa Boulder

Art Direction
Fall Winter 2020

Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar

Isa Boulder

Art Direction
Fall Winter 2020

Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar

Isa Boulder

Art Direction
Fall Winter 2020

Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar

Isa Boulder

Art Direction
Fall Winter 2020

Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar

Isa Boulder

Art Direction
Fall Winter 2020

Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar

Isa Boulder — Autumn Winter 2020 — Soft Core —

Isa Boulder

Soft Core
Fall Winter 2020

Isa Boulder

Soft Core
Fall Winter 2020

Isa Boulder

Soft Core
Fall Winter 2020

Isa Boulder

Soft Core
Fall Winter 2020

Isa Boulder

Soft Core
Fall Winter 2020

Isa Boulder

Soft Core
Fall Winter 2020

Isa Boulder — Autumn Winter 2020 — Soft Core Outtakes —

Isa Boulder

Art Direction
Fall Winter 2020

Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar

Isa Boulder

Art Direction
Fall Winter 2020

Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar

Isa Boulder

Art Direction
Fall Winter 2020

Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar

Isa Boulder

Art Direction
Fall Winter 2020

Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar

Isa Boulder

Art Direction
Fall Winter 2020

Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar

Isa Boulder

Art Direction
Fall Winter 2020

Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar

Isa Boulder

Art Direction
Fall Winter 2020

Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar

Isa Boulder

Art Direction
Fall Winter 2020

Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar

Isa Boulder

Art Direction
Fall Winter 2020

Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar

Art Direction
Fall Winter 2020

Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar

Isa Boulder — Autumn Winter 2020 — Soft Core —

Caes

Art Direction
Brand Identity Design
Brand Sculpture
Strategy and Positioning
Packaging Design
Collateral Design

 

 

 

 

 

Brand Sculpture designed
in collaboration with
Loes Claessens

Caes

Art Direction
Brand Identity Design
Brand Sculpture
Strategy and Positioning
Packaging Design
Collateral Design

 

 

 

 

 

Brand Sculpture designed
in collaboration with
Loes Claessens

CAES — Brand Identity Design —

Caes

Modern Goddesses

Photography
Phil Engelhardt

Caes

Modern Goddesses

Photography
Phil Engelhardt

Caes

Modern Goddesses

Photography
Phil Engelhardt

Caes

Modern Goddesses

Photography
Phil Engelhardt

CAES — Autumn Winter 2020 — Modern Goddesses —

Caes

Art Direction
Campaign AW 2020

Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva

Caes

Art Direction
Campaign AW 2020

Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva

Caes

Art Direction
Campaign AW 2020

Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva

Caes

Art Direction
Campaign AW 2020

Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva

Caes

Art Direction
Campaign AW 2020

Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva

Caes

Art Direction
Campaign AW 2020

Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva

Caes

Art Direction
Campaign AW 2020

Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva

Caes

Art Direction
Campaign AW 2020

Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva

Caes

Art Direction
Campaign AW 2020

Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva

CAES — Autumn Winter 2020 — Modern Goddesses —

Caes

Art Direction
Brand Identity Design
Strategy and Positioning
Print Advertising
Digital Advertising

Photography
Phil Engelhardt
Styling
Almut Vogel

 

 

 

 

 

 

 

Caes

Art Direction
Brand Identity Design
Strategy and Positioning
Print Advertising
Digital Advertising

Photography
Phil Engelhardt
Styling
Almut Vogel

Caes

Art Direction
Brand Identity Design
Strategy and Positioning
Print Advertising
Digital Advertising

Photography
Phil Engelhardt
Styling
Almut Vogel

Caes

Art Direction
Brand Identity Design
Strategy and Positioning
Print Advertising
Digital Advertising

Photography
Phil Engelhardt
Styling
Almut Vogel

Caes

Art Direction
Brand Identity Design
Strategy and Positioning
Print Advertising
Digital Advertising

Photography
Phil Engelhardt
Styling
Almut Vogel

Caes

Art Direction
Brand Identity Design
Strategy and Positioning
Print Advertising
Digital Advertising

Photography
Phil Engelhardt
Styling
Almut Vogel

CEAS — Brand Identity Design —

Wrangler — Spring Summer 2020 Campaign Film — Night Herder

Wrangler
Night Herder

Concept Development
Campaign Creative Direction

Directed by
Caroline Koning
D.O.P.
Maximilian Pittner
Music
Raven Artson
Production
Halal
Line Production
Cineburo

Sóun

Brand Identity Design
Brand Logo

Sóun — Brand Identity Design — Brand Logo —

Sóun

Art Direction
Launch Campaign

Photography
Bennie Julian Gay

Sóun

Art Direction
Launch Campaign

Photography
Bennie Julian Gay

Sóun

Art Direction
Launch Campaign

Photography
Bennie Julian Gay

Sóun

Art Direction
Launch Campaign

Photography
Bennie Julian Gay

Sóun

Art Direction
Launch Campaign

Photography
Bennie Julian Gay

Sóun — Autumn Winter 2019 — Launch Campaign —

Sóun

Art Direction
Brand Identity Design
Strategy and Positioning
Packaging Design
Collateral Design

Photography
Bennie Julian Gay

Sóun

Art Direction
Brand Identity Design
Strategy and Positioning
Packaging Design
Collateral Design

Photography
Bennie Julian Gay

Sóun

Art Direction
Brand Identity Design
Strategy and Positioning
Packaging Design
Collateral Design

Photography
Bennie Julian Gay

Sóun

Art Direction
Brand Identity Design
Strategy and Positioning
Packaging Design
Collateral Design

Photography
Bennie Julian Gay

Sóun

Art Direction
Brand Identity Design
Strategy and Positioning
Packaging Design
Collateral Design

Photography
Bennie Julian Gay

Sóun

Art Direction
Brand Identity Design
Strategy and Positioning
Packaging Design
Collateral Design

Photography
Bennie Julian Gay

Sóun

Art Direction
Brand Identity Design
Strategy and Positioning
Packaging Design
Collateral Design

Photography
Bennie Julian Gay

Sóun

Art Direction
Brand Identity Design
Strategy and Positioning
Packaging Design
Collateral Design

Photography
Bennie Julian Gay

Sóun — Brand Identity & Launch Campaign —

WGSN

Graphic Design
Digital Design
Brand Identity Design Guide

Made in a team while working at
…,staat creative agency
For more information on the project go to
www.staat.com

WGSN

Graphic Design
Digital Design
Brand Identity Design Guide

Made in a team while working at
…,staat creative agency
For more information on the project go to
www.staat.com

WGSN

Graphic Design
Digital Design
Brand Identity Design Guide

Made in a team while working at
…,staat creative agency
For more information on the project go to
www.staat.com

WGSN

Graphic Design
Digital Design
Brand Identity Design Guide

Made in a team while working at
…,staat creative agency
For more information on the project go to
www.staat.com

WGSN

Graphic Design
Digital Design
Brand Identity Design Guide

Made in a team while working at
…,staat creative agency
For more information on the project go to
www.staat.com

WGSN

Graphic Design
Digital Design
Brand Identity Design Guide

Made in a team while working at
…,staat creative agency
For more information on the project go to
www.staat.com

WGSN

Graphic Design
Digital Design
Brand Identity Design Guide

Made in a team while working at
…,staat creative agency
For more information on the project go to
www.staat.com

WGSN — Brand Identity Design —

Wandler

Art Direction
Brand Identity Design
Strategy and Positioning
Packaging
Collateral Design
Digital Design

In collaboration with
Anne van den Boogert

Wandler — Brand Identity Design —

Wandler — Digital Design

Wandler

Brand Identity Design
Digital Design
E — Commerce

In collaboration with
Anne van den Boogert

Wrangler

Art Direction
Campaign SS 2020

Photography
Olya Oleinic & Kyle Weeks
Styling
Lisa Anne Stuyfzand
Production
HALAL

Wrangler

Art Direction
Campaign SS 2020

Photography
Olya Oleinic & Kyle Weeks
Styling
Lisa Anne Stuyfzand
Production
HALAL

Wrangler

Art Direction
Campaign SS 2020

Photography
Olya Oleinic & Kyle Weeks
Styling
Lisa Anne Stuyfzand
Production
HALAL

Wrangler

Art Direction
Campaign SS 2020

Photography
Olya Oleinic & Kyle Weeks
Styling
Lisa Anne Stuyfzand
Production
HALAL

Wrangler — Spring Summer 2020 Campaign — Herder Stories —

Wrangler

Art Direction
Campaign SS 2020
Concept Development
Creative Strategy
Campaign Design
Window Design
POS  Materials
Print and Digital Advertising

Photography
Olya Oleinic & Kyle Weeks
Styling
Lisa Anne Stuyfzand
Production
HALAL

Wrangler

Art Direction
Campaign SS 2020
Concept Development
Creative Strategy
Campaign Design
Window Design
POS  Materials
Print and Digital Advertising

Photography
Olya Oleinic & Kyle Weeks
Styling
Lisa Anne Stuyfzand
Production
HALAL

Wrangler

Art Direction
Campaign SS 2020
Concept Development
Creative Strategy
Campaign Design
Window Design
POS  Materials
Print and Digital Advertising

Photography
Olya Oleinic & Kyle Weeks
Styling
Lisa Anne Stuyfzand
Production
HALAL

Wrangler — Spring Summer 2020 Campaign — Herder Stories —

FOR FULL AND UPDATED PORTFOLIO ENQUIRIES

hi(at)merelkorteweg.com