Established in Amsterdam, NL — Studio Merel Korteweg (SMK) is a small multi-disciplinary creative practice specializing in creative direction, brand consultancy, visual communication, and graphic design across the art and fashion industry.
The studio provides creative solutions across print, digital and three-dimensional platforms. Previous work includes development of brand identities, brand and social strategy, brand revisioning, campaigns, look books, packagings, publications, printed materials, spaces, objects, and websites (including e-commerce) for a range of local and international clients: Isa Boulder, Wandler, WGSN, Caes, Calvin Klein, Tommy Hilfiger, Nike, Wrangler, P&G Perfume, Volvo Cars, PVH.
Studio Merel Korteweg
WG plein 63A
1054 RB, Amsterdam
+31 6 46 01 26 09
hi@merelkorteweg.com
Caes
Creative Direction
Production
Campaign AW2021
Photography
Phil Engelhardt
Styling
Gary David Moore
Hair
Takuya Uchiyama
Production
Phuong Nguyen @SMK
Caes
Creative Direction
Production
Campaign AW2021
Photography
Phil Engelhardt
Styling
Gary David Moore
Hair
Takuya Uchiyama
Production
Phuong Nguyen @SMK
Caes
Creative Direction
Production
Campaign AW2021
Photography
Phil Engelhardt
Styling
Gary David Moore
Hair
Takuya Uchiyama
Production
Phuong Nguyen @SMK
Caes
Creative Direction
Production
Campaign AW2021
Photography
Phil Engelhardt
Styling
Gary David Moore
Hair
Takuya Uchiyama
Production
Phuong Nguyen @SMK
CAES — Autumn Winter 2021 — ED03 —
Sóun — Campaign 2020/2021 — Light Spheres
Sóun
Light Spheres
Photography
Suffo Moncloa
Sóun
Light Spheres
Art Direction
Photography
Suffo Moncloa
Styling
Tallulah Harlech
HMU
Sergio Corvacho
Sóun
Light Spheres
Art Direction
Photography
Suffo Moncloa
Styling
Tallulah Harlech
HMU
Sergio Corvacho
Sóun
Light Spheres
Art Direction
Photography
Suffo Moncloa
Styling
Tallulah Harlech
HMU
Sergio Corvacho
Sóun
Light Spheres
Art Direction
Photography
Suffo Moncloa
Styling
Tallulah Harlech
HMU
Sergio Corvacho
Sóun
Light Spheres
Art Direction
Photography
Suffo Moncloa
Styling
Tallulah Harlech
HMU
Sergio Corvacho
Sóun
Light Spheres
Art Direction
Photography
Suffo Moncloa
Styling
Tallulah Harlech
HMU
Sergio Corvacho
Sóun
Light Spheres
Art Direction
Photography
Suffo Moncloa
Styling
Tallulah Harlech
HMU
Sergio Corvacho
Sóun — Campaign 2020/2021 — Light Spheres —
Isa Boulder
Art Direction
Fall Winter 2020
Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar
Isa Boulder
Art Direction
Fall Winter 2020
Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar
Isa Boulder
Art Direction
Fall Winter 2020
Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar
Isa Boulder
Art Direction
Fall Winter 2020
Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar
Isa Boulder
Art Direction
Fall Winter 2020
Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar
Isa Boulder
Art Direction
Fall Winter 2020
Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar
Isa Boulder
Art Direction
Fall Winter 2020
Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar
Isa Boulder
Art Direction
Fall Winter 2020
Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar
Isa Boulder
Art Direction
Fall Winter 2020
Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar
Isa Boulder — Autumn Winter 2020 — Soft Core —
Isa Boulder
Soft Core
Fall Winter 2020
Isa Boulder
Soft Core
Fall Winter 2020
Isa Boulder
Soft Core
Fall Winter 2020
Isa Boulder
Soft Core
Fall Winter 2020
Isa Boulder
Soft Core
Fall Winter 2020
Isa Boulder
Soft Core
Fall Winter 2020
Isa Boulder — Autumn Winter 2020 — Soft Core Outtakes —
Isa Boulder
Art Direction
Fall Winter 2020
Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar
Isa Boulder
Art Direction
Fall Winter 2020
Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar
Isa Boulder
Art Direction
Fall Winter 2020
Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar
Isa Boulder
Art Direction
Fall Winter 2020
Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar
Isa Boulder
Art Direction
Fall Winter 2020
Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar
Isa Boulder
Art Direction
Fall Winter 2020
Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar
Isa Boulder
Art Direction
Fall Winter 2020
Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar
Isa Boulder
Art Direction
Fall Winter 2020
Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar
Isa Boulder
Art Direction
Fall Winter 2020
Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar
Art Direction
Fall Winter 2020
Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar
Isa Boulder — Autumn Winter 2020 — Soft Core —
Caes
Art Direction
Brand Identity Design
Brand Sculpture
Strategy and Positioning
Packaging Design
Collateral Design
Brand Sculpture designed
in collaboration with
Loes Claessens
Caes
Art Direction
Brand Identity Design
Brand Sculpture
Strategy and Positioning
Packaging Design
Collateral Design
Brand Sculpture designed
in collaboration with
Loes Claessens
CAES — Brand Identity Design —
Caes
Modern Goddesses
Photography
Phil Engelhardt
Caes
Modern Goddesses
Photography
Phil Engelhardt
Caes
Modern Goddesses
Photography
Phil Engelhardt
Caes
Modern Goddesses
Photography
Phil Engelhardt
CAES — Autumn Winter 2020 — Modern Goddesses —
Caes
Art Direction
Campaign AW 2020
Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva
Caes
Art Direction
Campaign AW 2020
Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva
Caes
Art Direction
Campaign AW 2020
Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva
Caes
Art Direction
Campaign AW 2020
Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva
Caes
Art Direction
Campaign AW 2020
Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva
Caes
Art Direction
Campaign AW 2020
Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva
Caes
Art Direction
Campaign AW 2020
Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva
Caes
Art Direction
Campaign AW 2020
Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva
Caes
Art Direction
Campaign AW 2020
Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva
CAES — Autumn Winter 2020 — Modern Goddesses —
Caes
Art Direction
Brand Identity Design
Strategy and Positioning
Print Advertising
Digital Advertising
Photography
Phil Engelhardt
Styling
Almut Vogel
Caes
Art Direction
Brand Identity Design
Strategy and Positioning
Print Advertising
Digital Advertising
Photography
Phil Engelhardt
Styling
Almut Vogel
Caes
Art Direction
Brand Identity Design
Strategy and Positioning
Print Advertising
Digital Advertising
Photography
Phil Engelhardt
Styling
Almut Vogel
Caes
Art Direction
Brand Identity Design
Strategy and Positioning
Print Advertising
Digital Advertising
Photography
Phil Engelhardt
Styling
Almut Vogel
Caes
Art Direction
Brand Identity Design
Strategy and Positioning
Print Advertising
Digital Advertising
Photography
Phil Engelhardt
Styling
Almut Vogel
Caes
Art Direction
Brand Identity Design
Strategy and Positioning
Print Advertising
Digital Advertising
Photography
Phil Engelhardt
Styling
Almut Vogel
CEAS — Brand Identity Design —
Wrangler — Spring Summer 2020 Campaign Film — Night Herder
Wrangler
Night Herder
Concept Development
Campaign Creative Direction
Directed by
Caroline Koning
D.O.P.
Maximilian Pittner
Music
Raven Artson
Production
Halal
Line Production
Cineburo
Sóun
Brand Identity Design
Brand Logo
Sóun — Brand Identity Design — Brand Logo —
Sóun
Art Direction
Launch Campaign
Photography
Bennie Julian Gay
Sóun
Art Direction
Launch Campaign
Photography
Bennie Julian Gay
Sóun
Art Direction
Launch Campaign
Photography
Bennie Julian Gay
Sóun
Art Direction
Launch Campaign
Photography
Bennie Julian Gay
Sóun
Art Direction
Launch Campaign
Photography
Bennie Julian Gay
Sóun — Autumn Winter 2019 — Launch Campaign —
Sóun
Art Direction
Brand Identity Design
Strategy and Positioning
Packaging Design
Collateral Design
Photography
Bennie Julian Gay
Sóun
Art Direction
Brand Identity Design
Strategy and Positioning
Packaging Design
Collateral Design
Photography
Bennie Julian Gay
Sóun
Art Direction
Brand Identity Design
Strategy and Positioning
Packaging Design
Collateral Design
Photography
Bennie Julian Gay
Sóun
Art Direction
Brand Identity Design
Strategy and Positioning
Packaging Design
Collateral Design
Photography
Bennie Julian Gay
Sóun
Art Direction
Brand Identity Design
Strategy and Positioning
Packaging Design
Collateral Design
Photography
Bennie Julian Gay
Sóun
Art Direction
Brand Identity Design
Strategy and Positioning
Packaging Design
Collateral Design
Photography
Bennie Julian Gay
Sóun
Art Direction
Brand Identity Design
Strategy and Positioning
Packaging Design
Collateral Design
Photography
Bennie Julian Gay
Sóun
Art Direction
Brand Identity Design
Strategy and Positioning
Packaging Design
Collateral Design
Photography
Bennie Julian Gay
Sóun — Brand Identity & Launch Campaign —
WGSN
Graphic Design
Digital Design
Brand Identity Design Guide
Made in a team while working at
…,staat creative agency
For more information on the project go to
www.staat.com
WGSN
Graphic Design
Digital Design
Brand Identity Design Guide
Made in a team while working at
…,staat creative agency
For more information on the project go to
www.staat.com
WGSN
Graphic Design
Digital Design
Brand Identity Design Guide
Made in a team while working at
…,staat creative agency
For more information on the project go to
www.staat.com
WGSN
Graphic Design
Digital Design
Brand Identity Design Guide
Made in a team while working at
…,staat creative agency
For more information on the project go to
www.staat.com
WGSN
Graphic Design
Digital Design
Brand Identity Design Guide
Made in a team while working at
…,staat creative agency
For more information on the project go to
www.staat.com
WGSN
Graphic Design
Digital Design
Brand Identity Design Guide
Made in a team while working at
…,staat creative agency
For more information on the project go to
www.staat.com
WGSN
Graphic Design
Digital Design
Brand Identity Design Guide
Made in a team while working at
…,staat creative agency
For more information on the project go to
www.staat.com
WGSN — Brand Identity Design —
Wandler
Art Direction
Brand Identity Design
Strategy and Positioning
Packaging
Collateral Design
Digital Design
In collaboration with
Anne van den Boogert
Wandler — Brand Identity Design —
Wandler — Digital Design
Wandler
Brand Identity Design
Digital Design
E — Commerce
In collaboration with
Anne van den Boogert
Wrangler
Art Direction
Campaign SS 2020
Photography
Olya Oleinic & Kyle Weeks
Styling
Lisa Anne Stuyfzand
Production
HALAL
Wrangler
Art Direction
Campaign SS 2020
Photography
Olya Oleinic & Kyle Weeks
Styling
Lisa Anne Stuyfzand
Production
HALAL
Wrangler
Art Direction
Campaign SS 2020
Photography
Olya Oleinic & Kyle Weeks
Styling
Lisa Anne Stuyfzand
Production
HALAL
Wrangler
Art Direction
Campaign SS 2020
Photography
Olya Oleinic & Kyle Weeks
Styling
Lisa Anne Stuyfzand
Production
HALAL
Wrangler — Spring Summer 2020 Campaign — Herder Stories —
Wrangler
Art Direction
Campaign SS 2020
Concept Development
Creative Strategy
Campaign Design
Window Design
POS Materials
Print and Digital Advertising
Photography
Olya Oleinic & Kyle Weeks
Styling
Lisa Anne Stuyfzand
Production
HALAL
Wrangler
Art Direction
Campaign SS 2020
Concept Development
Creative Strategy
Campaign Design
Window Design
POS Materials
Print and Digital Advertising
Photography
Olya Oleinic & Kyle Weeks
Styling
Lisa Anne Stuyfzand
Production
HALAL
Wrangler
Art Direction
Campaign SS 2020
Concept Development
Creative Strategy
Campaign Design
Window Design
POS Materials
Print and Digital Advertising
Photography
Olya Oleinic & Kyle Weeks
Styling
Lisa Anne Stuyfzand
Production
HALAL
