Established in Amsterdam, NL — Office Merel Korteweg (OMK) is a collaborative creative practice specializing in creative direction, brand consultancy, visual communication, and graphic design across the art and fashion industry.

The studio provides creative solutions across print, digital and three-dimensional platforms. Previous work includes development of brand identities, brand and social strategy, brand revisioning, campaigns, look books, packagings, publications, printed materials, spaces, objects, and websites (including e-commerce) for a range of local and international clients: Maison Margiela, Asics Global, Isa Boulder, Abel, CAES, Wandler, Calvin Klein.

Office Merel Korteweg
Visseringstraat 57
1051 MG, Amsterdam
+31 6 46 01 26 09
hi@merelkorteweg.com

Caes

Creative Direction
Spring Summer  2023

Photography
Olivier Kervern

Caes

Creative Direction
Spring Summer  2023

Photography
Olivier Kervern

Caes

Creative Direction
Spring Summer  2023

Photography
Olivier Kervern

Caes

Creative Direction
Spring Summer  2023

Photography
Olivier Kervern

Caes

Creative Direction
Spring Summer  2023

Photography
Olivier Kervern

Caes

Creative Direction
Spring Summer  2023

Photography
Olivier Kervern

Caes

Creative Direction
Spring Summer  2023

Photography
Olivier Kervern

CAES — Spring Summer 2023 — ED07 —

Caes

Creative Direction
Autumn Winter lookbook  2023

Photography
Valeria Herklotz
Styling
Isabelle Sayer

Caes

Creative Direction
Autumn Winter lookbook  2023

Photography
Valeria Herklotz
Styling
Isabelle Sayer

Caes

Creative Direction
Autumn Winter lookbook  2023

Photography
Valeria Herklotz
Styling
Isabelle Sayer

Caes

Creative Direction
Autumn Winter lookbook  2023

Photography
Valeria Herklotz
Styling
Isabelle Sayer

CAES — Autumn Winter Lookbook 2023 — ED07 —

Abel — Pause — Visual Mark

Abel

Art Direction
Visual Design

Abel — Pause — Robert Smithson — Earthwork — Point of Reference

Abel

Research

Image
Robert Smithson

Abel — Pause — Packaging Design

Abel

Visual Design
Packaging Design

Creative
Nicholas Shackleton
Moving Image
Tom Crampin

 

Abel

Art Direction
Packaging Design

Photography
Lonneke van der Palen
Photography
Nicholas Shackleton

Abel

Art Direction
Packaging Design

Photography
Lonneke van der Palen
Photography
Nicholas Shackleton

Abel

Art Direction
Packaging Design

Photography
Lonneke van der Palen
Photography
Nicholas Shackleton

Abel

Art Direction
Packaging Design

Photography
Lonneke van der Palen
Photography
Nicholas Shackleton

Abel — Pause — Packaging Design —

un produced — Brand Identity Design — Full Website Coming Soon

un produced

Art Direction
Graphic Design

Illustration
Moriz Oberberger

un fund

Art Direction
Graphic Design

Photography
Michella Bredahl
Photography
Sana Ginwala

un fund

Art Direction
Graphic Design

Photography
Michella Bredahl
Photography
Sana Ginwala

un fund

Art Direction
Graphic Design

Photography
Michella Bredahl
Photography
Sana Ginwala

un fund — Brand Identity Design —

un produced

Art Direction
Graphic Design

 

 

un produced

Art Direction
Graphic Design

un produced

Art Direction
Graphic Design

un produced

Art Direction
Graphic Design

un produced — Brand Identity Design —

Caes

Creative Direction

Photography
Phil Engelhardt
Styling
Gary David Moore
Hair
Takuya Uchiyama

Caes

Creative Direction

Photography
Phil Engelhardt
Styling
Gary David Moore
Hair
Takuya Uchiyama

Caes

Creative Direction

Photography
Phil Engelhardt
Styling
Gary David Moore
Hair
Takuya Uchiyama

Caes

Creative Direction

Photography
Phil Engelhardt
Styling
Gary David Moore
Hair
Takuya Uchiyama

CAES — Spring Summer Cookbook 2022 — ED06 —

CAES — Spring Summer 2022 — ED06

Caes

Creative Direction
Spring Summer  2022

Photography
Valeria Herklotz
Styling
Isabelle Sayer

Matadi
Janneke van der Hagen

Book Design

Matadi
Janneke van der Hagen

Book Design

Matadi
Janneke van der Hagen

Book Design

Matadi
Janneke van der Hagen

Book Design

Matadi
Janneke van der Hagen

Book Design

Matadi
Janneke van der Hagen

Book Design

Matadi — Janneke van der Hagen — Book Design —

Maison Margiela
One Take Walk

Creative Direction
Autumn Winter 2022

Shot By
POIUYTRE
Styling
Sarah de Mavaleix

Maison Margiela
One Take Walk

Creative Direction
Autumn Winter 2022

Shot By
POIUYTRE
Styling
Sarah de Mavaleix

Maison Margiela
One Take Walk

Creative Direction
Autumn Winter 2022

Shot By
POIUYTRE
Styling
Sarah de Mavaleix

Margiela — Spring Summer 2022 Tabi Sneaker — One Take Walk —

Maison Margiela
One Take Walk

Creative Direction
Autumn Winter 2021

Shot By
POIUYTRE
Styling
Sarah de Mavaleix

Maison Margiela
One Take Walk

Creative Direction
Autumn Winter 2021

Shot By
POIUYTRE
Styling
Sarah de Mavaleix

Maison Margiela
One Take Walk

Creative Direction
Autumn Winter 2021

Shot By
POIUYTRE
Styling
Sarah de Mavaleix

Maison Margiela
One Take Walk

Creative Direction
Autumn Winter 2021

Shot By
POIUYTRE
Styling
Sarah de Mavaleix

Maison Margiela
One Take Walk

Creative Direction
Autumn Winter 2021

Shot By
POIUYTRE
Styling
Sarah de Mavaleix

Margiela — Spring Summer 2022 Tabi Sneaker — One Take Walk —

Caes

Creative Direction
Visual Design
Autumn Winter 2021

Photography
Phil Engelhardt
Styling
Gary David Moore
Hair
Takuya Uchiyama

Caes

Creative Direction
Visual Design
Autumn Winter 2021

Photography
Phil Engelhardt
Styling
Gary David Moore
Hair
Takuya Uchiyama

Caes

Creative Direction
Visual Design
Autumn Winter 2021

Photography
Phil Engelhardt
Styling
Gary David Moore
Hair
Takuya Uchiyama

Caes

Creative Direction
Visual Design
Autumn Winter 2021

Photography
Phil Engelhardt
Styling
Gary David Moore
Hair
Takuya Uchiyama

Caes

Creative Direction
Visual Design
Autumn Winter 2021

Photography
Phil Engelhardt
Styling
Gary David Moore
Hair
Takuya Uchiyama

Caes

Creative Direction
Visual Design
Autumn Winter 2021

Photography
Phil Engelhardt
Styling
Gary David Moore
Hair
Takuya Uchiyama

CAES — Autumn Winter 2021 — ED04 —

Caes

Creative Direction
Spring Summer 2021

Photography
Phil Engelhardt
Styling
Gary David Moore
Hair
Takuya Uchiyama

Caes

Creative Direction
Spring Summer 2021

Photography
Phil Engelhardt
Styling
Gary David Moore
Hair
Takuya Uchiyama

Caes

Creative Direction
Spring Summer 2021

Photography
Phil Engelhardt
Styling
Gary David Moore
Hair
Takuya Uchiyama

Caes

Creative Direction
Spring Summer 2021

Photography
Phil Engelhardt
Styling
Gary David Moore
Hair
Takuya Uchiyama

CAES — Spring Summer 2021 — ED03 —

Sóun

Light Spheres
Art Direction

Photography
Suffo Moncloa
Styling
Tallulah Harlech

Sóun

Light Spheres
Art Direction

Photography
Suffo Moncloa
Styling
Tallulah Harlech

Sóun

Light Spheres
Art Direction

Photography
Suffo Moncloa
Styling
Tallulah Harlech

Sóun — Campaign 2020/2021 — Light Spheres —

Isa Boulder

Soft Core
Fall Winter 2020

Isa Boulder

Soft Core
Fall Winter 2020

Isa Boulder

Soft Core
Fall Winter 2020

Isa Boulder

Soft Core
Fall Winter 2020

Isa Boulder

Soft Core
Fall Winter 2020

Isa Boulder

Soft Core
Fall Winter 2020

Isa Boulder — Autumn Winter 2020 — Soft Core Outtakes —

Isa Boulder

Art Direction
Fall Winter 2020

Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar

Isa Boulder

Art Direction
Fall Winter 2020

Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar

Isa Boulder

Art Direction
Fall Winter 2020

Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar

Isa Boulder

Art Direction
Fall Winter 2020

Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar

Isa Boulder

Art Direction
Fall Winter 2020

Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar

Isa Boulder

Art Direction
Fall Winter 2020

Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar

Isa Boulder

Art Direction
Fall Winter 2020

Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar

Isa Boulder — Autumn Winter 2020 — Soft Core —

Isa Boulder

Art Direction
Fall Winter 2020

Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar

Isa Boulder

Art Direction
Fall Winter 2020

Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar

Isa Boulder

Art Direction
Fall Winter 2020

Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar

Isa Boulder

Art Direction
Fall Winter 2020

Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar

Isa Boulder

Art Direction
Fall Winter 2020

Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar

Art Direction
Fall Winter 2020

Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar

Isa Boulder

Art Direction
Fall Winter 2020

Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar

Isa Boulder

Art Direction
Fall Winter 2020

Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar

Isa Boulder

Art Direction
Fall Winter 2020

Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar

Isa Boulder — Autumn Winter 2020 — Soft Core —

Caes

Art Direction
Brand Identity Design
Brand Sculpture
Strategy and Positioning
Packaging Design
Collateral Design

 

 

 

 

 

Brand Sculpture designed
in collaboration with
Loes Claessens

Caes

Art Direction
Brand Identity Design
Brand Sculpture
Strategy and Positioning
Packaging Design
Collateral Design

 

 

 

 

 

Brand Sculpture designed
in collaboration with
Loes Claessens

CAES — Brand Identity Design —

Caes

Modern Goddesses

Photography
Phil Engelhardt

Caes

Modern Goddesses

Photography
Phil Engelhardt

Caes

Modern Goddesses

Photography
Phil Engelhardt

Caes

Modern Goddesses

Photography
Phil Engelhardt

CAES — Autumn Winter 2020 — Modern Goddesses —

Caes

Art Direction
Campaign AW 2020

Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva

Caes

Art Direction
Campaign AW 2020

Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva

Caes

Art Direction
Campaign AW 2020

Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva

Caes

Art Direction
Campaign AW 2020

Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva

Caes

Art Direction
Campaign AW 2020

Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva

Caes

Art Direction
Campaign AW 2020

Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva

Caes

Art Direction
Campaign AW 2020

Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva

Caes

Art Direction
Campaign AW 2020

Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva

Caes

Art Direction
Campaign AW 2020

Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva

CAES — Autumn Winter 2020 — Modern Goddesses —

Caes

Art Direction
Brand Identity Design
Strategy and Positioning
Print Advertising
Digital Advertising

Photography
Phil Engelhardt
Styling
Almut Vogel

Caes

Art Direction
Brand Identity Design
Strategy and Positioning
Print Advertising
Digital Advertising

Photography
Phil Engelhardt
Styling
Almut Vogel

Caes

Art Direction
Brand Identity Design
Strategy and Positioning
Print Advertising
Digital Advertising

Photography
Phil Engelhardt
Styling
Almut Vogel

 

 

 

 

 

 

 

Caes

Art Direction
Brand Identity Design
Strategy and Positioning
Print Advertising
Digital Advertising

Photography
Phil Engelhardt
Styling
Almut Vogel

Caes

Art Direction
Brand Identity Design
Strategy and Positioning
Print Advertising
Digital Advertising

Photography
Phil Engelhardt
Styling
Almut Vogel

Caes

Art Direction
Brand Identity Design
Strategy and Positioning
Print Advertising
Digital Advertising

Photography
Phil Engelhardt
Styling
Almut Vogel

CEAS — Brand Identity Design —

Sóun

Brand Identity Design
Brand Logo

Sóun — Brand Identity Design — Brand Logo —

Sóun

Art Direction
Launch Campaign

Photography
Bennie Julian Gay

Sóun

Art Direction
Launch Campaign

Photography
Bennie Julian Gay

Sóun

Art Direction
Launch Campaign

Photography
Bennie Julian Gay

Sóun

Art Direction
Launch Campaign

Photography
Bennie Julian Gay

Sóun

Art Direction
Launch Campaign

Photography
Bennie Julian Gay

Sóun — Autumn Winter 2019 — Launch Campaign —

Sóun

Art Direction
Brand Identity Design
Strategy and Positioning
Packaging Design
Collateral Design

Photography
Bennie Julian Gay

Sóun

Art Direction
Brand Identity Design
Strategy and Positioning
Packaging Design
Collateral Design

Photography
Bennie Julian Gay

Sóun

Art Direction
Brand Identity Design
Strategy and Positioning
Packaging Design
Collateral Design

Photography
Bennie Julian Gay

Sóun

Art Direction
Brand Identity Design
Strategy and Positioning
Packaging Design
Collateral Design

Photography
Bennie Julian Gay

Sóun

Art Direction
Brand Identity Design
Strategy and Positioning
Packaging Design
Collateral Design

Photography
Bennie Julian Gay

Sóun

Art Direction
Brand Identity Design
Strategy and Positioning
Packaging Design
Collateral Design

Photography
Bennie Julian Gay

Sóun

Art Direction
Brand Identity Design
Strategy and Positioning
Packaging Design
Collateral Design

Photography
Bennie Julian Gay

Sóun

Art Direction
Brand Identity Design
Strategy and Positioning
Packaging Design
Collateral Design

Photography
Bennie Julian Gay

Sóun — Brand Identity & Launch Campaign —

WGSN

Graphic Design
Digital Design
Brand Identity Design Guide

Made in a team while working at
…,staat creative agency
For more information on the project go to
www.staat.com

WGSN

Graphic Design
Digital Design
Brand Identity Design Guide

Made in a team while working at
…,staat creative agency
For more information on the project go to
www.staat.com

WGSN

Graphic Design
Digital Design
Brand Identity Design Guide

Made in a team while working at
…,staat creative agency
For more information on the project go to
www.staat.com

WGSN

Graphic Design
Digital Design
Brand Identity Design Guide

Made in a team while working at
…,staat creative agency
For more information on the project go to
www.staat.com

WGSN

Graphic Design
Digital Design
Brand Identity Design Guide

Made in a team while working at
…,staat creative agency
For more information on the project go to
www.staat.com

WGSN

Graphic Design
Digital Design
Brand Identity Design Guide

Made in a team while working at
…,staat creative agency
For more information on the project go to
www.staat.com

WGSN

Graphic Design
Digital Design
Brand Identity Design Guide

Made in a team while working at
…,staat creative agency
For more information on the project go to
www.staat.com

WGSN — Brand Identity Design —

Asics
Global Visual Guideline 2023

Creative Director

Photography
Marvin Leuvrey
Production
Halal

Asics
Global Visual Guideline 2023

Creative Director

Photography
Marvin Leuvrey
Production
Halal

Asics
Global Visual Guideline 2023

Creative Director

Photography
Marvin Leuvrey
Production
Halal

Asics — Global Visual Guideline Document + Campaign — 2023 —

Wrangler — Spring Summer 2020 Campaign Film — Night Herder

Wrangler
Night Herder

Concept Development
Campaign Creative Direction

Directed by
Caroline Koning
D.O.P.
Maximilian Pittner
Music
Raven Artson
Production
Halal
Line Production
Cineburo

Wrangler

Art Direction
Campaign SS 2020

Photography
Olya Oleinic & Kyle Weeks
Styling
Lisa Anne Stuyfzand
Production
HALAL

Wrangler — Spring Summer 2020 Campaign — Herder Stories —

Wrangler

Art Direction
Campaign SS 2020
Concept Development
Creative Strategy
Campaign Design
Window Design
POS  Materials
Print and Digital Advertising

Photography
Olya Oleinic & Kyle Weeks
Styling
Lisa Anne Stuyfzand
Production
HALAL

Wrangler

Art Direction
Campaign SS 2020
Concept Development
Creative Strategy
Campaign Design
Window Design
POS  Materials
Print and Digital Advertising

Photography
Olya Oleinic & Kyle Weeks
Styling
Lisa Anne Stuyfzand
Production
HALAL

Wrangler — Spring Summer 2020 Campaign — Herder Stories —

Wandler

Art Direction
Brand Identity Design
Strategy and Positioning
Packaging
Collateral Design
Digital Design

In collaboration with
Anne van den Boogert

Wandler — Brand Identity Design —

Wandler — Digital Design

Wandler

Brand Identity Design
Digital Design
E — Commerce

In collaboration with
Anne van den Boogert

FOR FULL AND UPDATED PORTFOLIO ENQUIRIES

hi(at)merelkorteweg.com