Amsterdam, NL — based independent art director and designer. Previously worked at ...,staat creative agency & graduate of Hyper Island Stockholm +  Amsterdam Fashion Institute.

The studio provides creative solutions across print, digital and three-dimensional platforms. Previous work includes development of brand identities, brand and social strategy, brand revisioning, campaigns, look books, packagings, publications, printed materials, spaces, objects, and websites (including e-commerce) for a range of local and international clients: Isa Boulder, Wandler, WGSN, Caes, SÓUN, Wrangler, Calvin Klein, Tommy Hilfiger, Nike, P&G Perfume, Volvo Cars, PVH.

Merel Korteweg
WG Plein 63 A
1054 RB, Amsterdam
+31 6 46 01 26 09
hi@merelkorteweg.com

Isa Boulder

Soft Core
Fall Winter 2020

Isa Boulder

Soft Core
Fall Winter 2020

Isa Boulder

Soft Core
Fall Winter 2020

Isa Boulder

Soft Core
Fall Winter 2020

Isa Boulder

Soft Core
Fall Winter 2020

Isa Boulder

Soft Core
Fall Winter 2020

Isa Boulder

Soft Core
Fall Winter 2020

Isa Boulder — Autumn Winter 2020 — Soft Core Outtakes —

Isa Boulder

Art Direction
Fall Winter 2020

Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar

Isa Boulder

Art Direction
Fall Winter 2020

Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar

Isa Boulder

Art Direction
Fall Winter 2020

Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar

Isa Boulder

Art Direction
Fall Winter 2020

Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar

Isa Boulder

Art Direction
Fall Winter 2020

Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar

Isa Boulder

Art Direction
Fall Winter 2020

Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar

Isa Boulder

Art Direction
Fall Winter 2020

Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar

Isa Boulder

Art Direction
Fall Winter 2020

Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar

Isa Boulder

Art Direction
Fall Winter 2020

Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar

Isa Boulder — Autumn Winter 2020 — Soft Core —

Caes

Art Direction
Brand Identity Design
Brand Sculpture
Strategy and Positioning
Packaging Design
Collateral Design

 

 

 

 

 

Brand Sculpture designed
in collaboration with
Loes Claessens

Caes

Art Direction
Brand Identity Design
Brand Sculpture
Strategy and Positioning
Packaging Design
Collateral Design

 

 

 

 

 

Brand Sculpture designed
in collaboration with
Loes Claessens

CAES — Brand Identity Design —

Caes

Art Direction
Campaign AW 2020

Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva

Caes

Art Direction
Campaign AW 2020

Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva

Caes

Art Direction
Campaign AW 2020

Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva

Caes

Art Direction
Campaign AW 2020

Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva

Caes

Art Direction
Campaign AW 2020

Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva

Caes

Art Direction
Campaign AW 2020

Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva

Caes

Art Direction
Campaign AW 2020

Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva

Caes

Art Direction
Campaign AW 2020

Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva

Caes

Art Direction
Campaign AW 2020

Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva

Caes

Art Direction
Campaign AW 2020

Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva

Caes

Art Direction
Campaign AW 2020

Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva

CAES — Autumn Winter 2020 — Modern Goddesses —

Caes

Art Direction
Brand Identity Design
Strategy and Positioning
Print Advertising
Digital Advertising

Photography
Phil Engelhardt
Styling
Almut Vogel

 

 

 

 

 

 

 

Caes

Art Direction
Brand Identity Design
Strategy and Positioning
Print Advertising
Digital Advertising

Photography
Phil Engelhardt
Styling
Almut Vogel

Caes

Art Direction
Brand Identity Design
Strategy and Positioning
Print Advertising
Digital Advertising

Photography
Phil Engelhardt
Styling
Almut Vogel

Caes

Art Direction
Brand Identity Design
Strategy and Positioning
Print Advertising
Digital Advertising

Photography
Phil Engelhardt
Styling
Almut Vogel

Caes

Art Direction
Brand Identity Design
Strategy and Positioning
Print Advertising
Digital Advertising

Photography
Phil Engelhardt
Styling
Almut Vogel

Caes

Art Direction
Brand Identity Design
Strategy and Positioning
Print Advertising
Digital Advertising

Photography
Phil Engelhardt
Styling
Almut Vogel

CEAS — Brand Identity Design —

Wrangler — Spring Summer 2020 Campaign Film — Night Herder

Wrangler
Night Herder

Concept Development
Campaign Creative Direction

Directed by
Caroline Koning
Production
Halal
Line Production
Cineburo
D.O.P.
Maximilian Pittner
Music
Raven Artson

Sóun

Art Direction
Launch Campaign

Photography
Bennie Julian Gay

Sóun

Art Direction
Launch Campaign

Photography
Bennie Julian Gay

Sóun

Art Direction
Launch Campaign

Photography
Bennie Julian Gay

Sóun

Art Direction
Launch Campaign

Photography
Bennie Julian Gay

Sóun

Art Direction
Launch Campaign

Photography
Bennie Julian Gay

Sóun — Autumn Winter 2019 — Launch Campaign —

Sóun

Art Direction
Brand Identity Design
Strategy and Positioning
Packaging Design
Collateral Design

Photography
Bennie Julian Gay

Sóun

Art Direction
Brand Identity Design
Strategy and Positioning
Packaging Design
Collateral Design

Photography
Bennie Julian Gay

Sóun

Art Direction
Brand Identity Design
Strategy and Positioning
Packaging Design
Collateral Design

Photography
Bennie Julian Gay

Sóun

Art Direction
Brand Identity Design
Strategy and Positioning
Packaging Design
Collateral Design

Photography
Bennie Julian Gay

Sóun

Art Direction
Brand Identity Design
Strategy and Positioning
Packaging Design
Collateral Design

Photography
Bennie Julian Gay

Sóun

Art Direction
Brand Identity Design
Strategy and Positioning
Packaging Design
Collateral Design

Photography
Bennie Julian Gay

Sóun

Art Direction
Brand Identity Design
Strategy and Positioning
Packaging Design
Collateral Design

Photography
Bennie Julian Gay

Sóun

Art Direction
Brand Identity Design
Strategy and Positioning
Packaging Design
Collateral Design

Photography
Bennie Julian Gay

Sóun

Art Direction
Brand Identity Design
Strategy and Positioning
Packaging Design
Collateral Design

Photography
Bennie Julian Gay

Sóun — Brand Identity & Launch Campaign —

Still Series

 

Personal Project
Ongoing studies of
natural forms and colours

Photography
Lonneke van der Palen

Still Series

Personal Project
Ongoing studies of
natural forms and colours

Photography
Lonneke van der Palen

Still Series

Personal Project
Ongoing studies of
natural forms and colours

Photography
Lonneke van der Palen

Still Series

Personal Project
Ongoing studies of
natural forms and colours

Photography
Lonneke van der Palen

Still Series — Ongoing Personal Project —

Wandler

Art Direction
Brand Identity Design
Strategy and Positioning
Packaging
Collateral Design
Digital Design

In collaboration with
Anne van den Boogert

Wandler — Brand Identity Design —

Wandler — Digital Design

Wandler

Brand Identity Design
Digital Design
E — Commerce

In collaboration with
Anne van den Boogert

WGSN

Graphic Design
Digital Design
Brand Identity Design Guide

Made in a team while working at
…,staat creative agency
For more information on the project go to
www.staat.com

WGSN

Graphic Design
Digital Design
Brand Identity Design Guide

Made in a team while working at
…,staat creative agency
For more information on the project go to
www.staat.com

WGSN

Graphic Design
Digital Design
Brand Identity Design Guide

Made in a team while working at
…,staat creative agency
For more information on the project go to
www.staat.com

WGSN

Graphic Design
Digital Design
Brand Identity Design Guide

Made in a team while working at
…,staat creative agency
For more information on the project go to
www.staat.com

WGSN

Graphic Design
Digital Design
Brand Identity Design Guide

Made in a team while working at
…,staat creative agency
For more information on the project go to
www.staat.com

WGSN

Graphic Design
Digital Design
Brand Identity Design Guide

Made in a team while working at
…,staat creative agency
For more information on the project go to
www.staat.com

WGSN

Graphic Design
Digital Design
Brand Identity Design Guide

Made in a team while working at
…,staat creative agency
For more information on the project go to
www.staat.com

WGSN — Brand Identity Design —

Wrangler

Art Direction
Campaign SS 2020

Photography
Olya Oleinic & Kyle Weeks
Styling
Lisa Anne Stuyfzand
Production
HALAL

Wrangler

Art Direction
Campaign SS 2020

Photography
Olya Oleinic & Kyle Weeks
Styling
Lisa Anne Stuyfzand
Production
HALAL

Wrangler

Art Direction
Campaign SS 2020

Photography
Olya Oleinic & Kyle Weeks
Styling
Lisa Anne Stuyfzand
Production
HALAL

Wrangler

Art Direction
Campaign SS 2020

Photography
Olya Oleinic & Kyle Weeks
Styling
Lisa Anne Stuyfzand
Production
HALAL

Wrangler — Spring Summer 2020 Campaign — Herder Stories —

Wrangler

Art Direction
Campaign SS 2020
Concept Development
Creative Strategy
Campaign Design
Window Design
POS  Materials
Print and Digital Advertising

Photography
Olya Oleinic & Kyle Weeks
Styling
Lisa Anne Stuyfzand
Production
HALAL

Wrangler

Art Direction
Campaign SS 2020
Concept Development
Creative Strategy
Campaign Design
Window Design
POS  Materials
Print and Digital Advertising

Photography
Olya Oleinic & Kyle Weeks
Styling
Lisa Anne Stuyfzand
Production
HALAL

Wrangler

Art Direction
Campaign SS 2020
Concept Development
Creative Strategy
Campaign Design
Window Design
POS  Materials
Print and Digital Advertising

Photography
Olya Oleinic & Kyle Weeks
Styling
Lisa Anne Stuyfzand
Production
HALAL

Wrangler — Spring Summer 2020 Campaign — Herder Stories —

Wrangler

Art Direction
Campaign AW 2019

Photography
Olya Oleinic & Kyle Weeks
Styling
Lisa Anne Stuyfzand
Production
HALAL

Wrangler

Art Direction
Campaign AW 2019

Photography
Olya Oleinic & Kyle Weeks
Styling
Lisa Anne Stuyfzand
Production
HALAL

Wrangler

Art Direction
Campaign AW 2019

Photography
Olya Oleinic & Kyle Weeks
Styling
Lisa Anne Stuyfzand
Production
HALAL

Wrangler

Art Direction
Campaign AW 2019

Photography
Olya Oleinic & Kyle Weeks
Styling
Lisa Anne Stuyfzand
Production
HALAL

Wrangler — Autumn Winter 2019 Campaign — Sweeter than Peaches —

Wrangler

Art Direction
Campaign AW 2019
Concept Development
Creative Strategy
Campaign Design
Window Design
POS  Materials
Print and Digital Advertising

In collaboration with
Caroline Koning
Photography
Olya Oleinic & Kyle Weeks
Styling
Lisa Anne Stuyfzand
Production
HALAL

Wrangler

Art Direction
Campaign AW 2019
Concept Development
Creative Strategy
Campaign Design
Window Design
POS  Materials
Print and Digital Advertising

In collaboration with
Caroline Koning
Photography
Olya Oleinic & Kyle Weeks
Styling
Lisa Anne Stuyfzand
Production
HALAL

Wrangler

Art Direction
Campaign AW 2019
Concept Development
Creative Strategy
Campaign Design
Window Design
POS  Materials
Print and Digital Advertising

In collaboration with
Caroline Koning
Photography
Olya Oleinic & Kyle Weeks
Styling
Lisa Anne Stuyfzand
Production
HALAL

Wrangler

Art Direction
Campaign AW 2019
Concept Development
Creative Strategy
Campaign Design
Window Design
POS  Materials
Print and Digital Advertising

In collaboration with
Caroline Koning
Photography
Olya Oleinic & Kyle Weeks
Styling
Lisa Anne Stuyfzand
Production
HALAL

Wrangler — Autumn Winter 2019 Campaign — Sweeter than Peaches —

FOR FULL AND UPDATED PORTFOLIO ENQUIRIES

hi(at)merelkorteweg.com