Amsterdam, NL — based independent art director and designer. Previously worked at ...,staat creative agency & graduate of Hyper Island Stockholm +  Amsterdam Fashion Institute.

The studio provides creative solutions across print, digital and three-dimensional platforms. Previous work includes development of brand identities, brand and social strategy, campaigns, lookbooks, packaging, publications, printed materials, spaces, objects, and websites (including e-commerce) for a range of local and international clients: Calvin Klein, Wandler, WGSN, P&G Perfume, Tommy Hilfiger, Wrangler, Volvo Cars, CAES, Lucas Bols, Meltin’pot, Kessels Kramer, ...,staat, Halal, PVH.

Merel Korteweg
WG Plein 63 A
1054 RB, Amsterdam
+31 6 46 01 26 09
hi@merelkorteweg.com

CAES

Art Direction
Campaign AW 2020

Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva

CAES

Art Direction
Campaign AW 2020

Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva

CAES

Art Direction
Campaign AW 2020

Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva

CAES

Art Direction
Campaign AW 2020

Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva

CAES

Art Direction
Campaign AW 2020

Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva

CAES

Art Direction
Campaign AW 2020

Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva

CAES

Art Direction
Campaign AW 2020

Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva

CAES

Art Direction
Campaign AW 2020

Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva

CAES — Autumn Winter Campaign —

CAES

Brand Identity Design
Brand Sculpture
Packaging Design
Printed Materials

 

 

 

 

 

Brand Sculpture designed
in collaboration with
Loes Claessens

CAES

Brand Identity Design
Brand Sculpture
Packaging Design
Printed Materials

 

 

 

 

 

Brand Sculpture designed
in collaboration with
Loes Claessens

CAES — Brand Identity Design —

CAES

Art Direction
Brand Identity Design
Packaging Design
Printed Materials

Photography
Phil Engelhardt
Styling
Almut Vogel

 

 

 

 

 

 

 

CAES

Art Direction
Brand Identity Design
Packaging Design
Printed Materials

Photography
Phil Engelhardt
Styling
Almut Vogel

CAES

Art Direction
Brand Identity Design
Packaging Design
Printed Materials

Photography
Phil Engelhardt
Styling
Almut Vogel

CAES

Art Direction
Brand Identity Design
Packaging Design
Printed Materials

Photography
Phil Engelhardt
Styling
Almut Vogel

CAES

Art Direction
Brand Identity Design
Packaging Design
Printed Materials

Photography
Phil Engelhardt
Styling
Almut Vogel

CAES

Art Direction
Brand Identity Design
Packaging Design
Printed Materials

Photography
Phil Engelhardt
Styling
Almut Vogel

CEAS — Brand Identity Design —

Wrangler — SS20 Campaign Film — Night Herder

Wrangler
Night Herder

Concept Development
Campaign Art Direction

Directed by
Caroline Koning
Production
Halal
Line Production
Cineburo
D.O.P.
Maximilian Pittner
Music
Raven Artson

Sóun

Art Direction
Launch Campaign

Photography
Bennie Julian Gay

Sóun

Art Direction
Launch Campaign

Photography
Bennie Julian Gay

Sóun

Art Direction
Launch Campaign

Photography
Bennie Julian Gay

Sóun

Art Direction
Launch Campaign

Photography
Bennie Julian Gay

Sóun

Art Direction
Launch Campaign

Photography
Bennie Julian Gay

Sóun — Launch Campaign — Autumn 2019 —

Sóun

Art Direction
Brand Identity Design
Packaging
Printed Materials

Photography
Bennie Julian Gay

Sóun

Art Direction
Brand Identity Design
Packaging
Printed Materials

Photography
Bennie Julian Gay

Sóun

Art Direction
Brand Identity Design
Packaging
Printed Materials

Photography
Bennie Julian Gay

Sóun

Art Direction
Brand Identity Design
Packaging
Printed Materials

Photography
Bennie Julian Gay

Sóun

Art Direction
Brand Identity Design
Packaging
Printed Materials

Photography
Bennie Julian Gay

Sóun

Art Direction
Brand Identity Design
Packaging
Printed Materials

Photography
Bennie Julian Gay

Sóun

Art Direction
Brand Identity Design
Packaging
Printed Materials

Photography
Bennie Julian Gay

Sóun

Art Direction
Brand Identity Design
Packaging
Printed Materials

Photography
Bennie Julian Gay

Sóun

Art Direction
Brand Identity Design
Packaging
Printed Materials

Photography
Bennie Julian Gay

Sóun — Brand Identity & Campaign —

Still Series

 

Personal Project
Ongoing studies of
natural forms and colours

Photography
Lonneke van der Palen

Still Series

Personal Project
Ongoing studies of
natural forms and colours

Photography
Lonneke van der Palen

Still Series

Personal Project
Ongoing studies of
natural forms and colours

Photography
Lonneke van der Palen

Still Series — Ongoing Personal Project —

Wandler

Art Direction
Brand Identity Design
Printed Materials
Packaging

In collaboration with
Anne van den Boogert

Wandler — Brand Identity Design —

Wandler — Digital Design

Wandler

Brand Identity Design
Digital Design
E — Commerce

In collaboration with
Anne van den Boogert

Wrangler

Art Direction
Concept Development

Photography
Olya Oleinic & Kyle Weeks
Styling
Lisa Anne Stuyfzand
Production
HALAL

Wrangler AW19

Art Direction
Concept Development

Photography
Olya Oleinic & Kyle Weeks
Styling
Lisa Anne Stuyfzand
Production
HALAL

Wrangler AW19

Art Direction
Concept Development

Photography
Olya Oleinic & Kyle Weeks
Styling
Lisa Anne Stuyfzand
Production
HALAL

Wrangler AW19

Art Direction
Concept Development

Photography
Olya Oleinic & Kyle Weeks
Styling
Lisa Anne Stuyfzand
Production
HALAL

Wrangler — AW19 Campaign — Sweeter than Peaches —

Wrangler

Art Direction
Concept Development
Campaign Design
Window Design
POS  Materials

In collaboration with
Caroline Koning
Photography
Olya Oleinic & Kyle Weeks
Styling
Lisa Anne Stuyfzand
Production
HALAL

Wrangler

Art Direction
Concept Development
Campaign Design
Window Design
POS  Materials

In collaboration with
Caroline Koning
Photography
Olya Oleinic & Kyle Weeks
Styling
Lisa Anne Stuyfzand
Production
HALAL

Wrangler

Art Direction
Concept Development
Campaign Design
Window Design
POS  Materials

In collaboration with
Caroline Koning
Photography
Olya Oleinic & Kyle Weeks
Styling
Lisa Anne Stuyfzand
Production
HALAL

Wrangler

Art Direction
Concept Development
Campaign Design
Window Design
POS  Materials

In collaboration with
Caroline Koning
Photography
Olya Oleinic & Kyle Weeks
Styling
Lisa Anne Stuyfzand
Production
HALAL

Wrangler — AW19 Campaign — Sweeter than Peaches —

WGSN

Graphic Design
Digital Design
Brand Identity Design Guide

Made in a team while working at
…,staat creative agency
For more information on the project go to
www.staat.com

WGSN

Graphic Design
Digital Design
Brand Identity Design Guide

Made in a team while working at
…,staat creative agency
For more information on the project go to
www.staat.com

WGSN

Graphic Design
Digital Design
Brand Identity Design Guide

Made in a team while working at
…,staat creative agency
For more information on the project go to
www.staat.com

WGSN

Graphic Design
Digital Design
Brand Identity Design Guide

Made in a team while working at
…,staat creative agency
For more information on the project go to
www.staat.com

WGSN

Graphic Design
Digital Design
Brand Identity Design Guide

Made in a team while working at
…,staat creative agency
For more information on the project go to
www.staat.com

WGSN

Graphic Design
Digital Design
Brand Identity Design Guide

Made in a team while working at
…,staat creative agency
For more information on the project go to
www.staat.com

WGSN

Graphic Design
Digital Design
Brand Identity Design Guide

Made in a team while working at
…,staat creative agency
For more information on the project go to
www.staat.com

WGSN — Brand Identity Design —

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