Established in Amsterdam, NL — Office Merel Korteweg (OMK) is a collaborative creative practice specializing in art direction, brand strategy, visual communication, and graphic design across the art and fashion industry.

The studio provides creative solutions across print, digital and three-dimensional platforms. Previous work includes development of brand identities, brand and social strategy, brand revisioning, campaigns, look books, packagings, publications, printed materials, spaces, objects, and websites. Collaborators include: Olivier Kervern, Danielle Neu, Phil Engelhardt, Osma Harvilathi, Valeria Herklotz, Isabelle Sayer, Helena Hiegemann, Sarah de Mavaleix, Gary David Moore, Simone Schofer, Suffo Moncloa, Lisa Dymph Megens, Marvin Leuvrey and Olya Oleinic.

Office Merel Korteweg
Grote Bickersstraat 67-3
1013 KP, Amsterdam
+31 6 46 01 26 09
hi@merelkorteweg.com

Arma

Visual Design
Art Direction

Photography
Olivier Kervern
Image Direction & Styling
Gijsje Ribbens

Arma

Visual Design
Art Direction

Photography
Olivier Kervern
Image Direction & Styling
Gijsje Ribbens

Arma

Visual Design
Art Direction

Photography
Olivier Kervern
Image Direction & Styling
Gijsje Ribbens

Arma — Rebranding — Visual Design & Art Direction —

STENN

Art Direction

Photography
Danielle Neu
Casting
Lisa Dymph

STENN

Art Direction

Photography
Danielle Neu
Casting
Lisa Dymph

STENN

Art Direction

Photography
Danielle Neu
Casting
Lisa Dymph

STENN

Art Direction

Photography
Danielle Neu
Casting
Lisa Dymph

STENN — Fine Jewelry —

STENN

Visual Design

Photography
Danielle Neu

STENN

Visual Design

Photography
Danielle Neu

STENN

Visual Design

Photography
Danielle Neu

STENN

Visual Design

Photography
Danielle Neu

STENN

Visual Design

Photography
Danielle Neu

STENN

Visual Design

Photography
Danielle Neu

STENN — Brand Identity Design —

Caes

Creative Direction

Photography
Olivier Kervern

Caes

Creative Direction

Photography
Olivier Kervern

Caes

Creative Direction

Photography
Olivier Kervern

Caes

Creative Direction

Photography
Olivier Kervern

Caes

Creative Direction

Photography
Olivier Kervern

Caes

Creative Direction

Photography
Olivier Kervern

Caes

Creative Direction

Photography
Olivier Kervern

CAES — Spring Summer 2023 — ED07 —

un fund

Art Direction
Graphic Design

Photography
Michella Bredahl
Photography
Sana Ginwala

un fund

Art Direction
Graphic Design

Photography
Michella Bredahl
Photography
Sana Ginwala

un fund

Art Direction
Graphic Design

Photography
Michella Bredahl
Photography
Sana Ginwala

un fund — Brand Identity Design —

Veloretti

Creative Direction

Photography
Olya Oleinic
Styling
Helena Hiegemann

Veloretti

Creative Direction

Photography
Olya Oleinic
Styling
Helena Hiegemann

Veloretti

Creative Direction

Photography
Olya Oleinic
Styling
Helena Hiegemann

Veloretti

Creative Direction

Photography
Olya Oleinic
Styling
Helena Hiegemann

Veloretti

Creative Direction

Photography
Olya Oleinic
Styling
Helena Hiegemann

Veloretti

Creative Direction

Photography
Olya Oleinic
Styling
Helena Hiegemann

Veloretti

Creative Direction

Photography
Olya Oleinic
Styling
Helena Hiegemann

Veloretti

Creative Direction

Photography
Olya Oleinic
Styling
Helena Hiegemann

Veloretti

Creative Direction

Photography
Olya Oleinic
Styling
Helena Hiegemann

Veloretti

Creative Direction

Photography
Olya Oleinic
Styling
Helena Hiegemann

Veloretti

Creative Direction

Photography
Olya Oleinic
Styling
Helena Hiegemann

Veloretti

Creative Direction

Photography
Olya Oleinic
Styling
Helena Hiegemann

Veloretti

Creative Direction

Photography
Olya Oleinic
Styling
Helena Hiegemann

Veloretti — Creative Direction & Brand Strategy —

Veloretti

Creative Direction

Photography
Osma harvilahti
Styling
Helena Hiegemann

Veloretti

Creative Direction

Photography
Osma harvilahti
Styling
Helena Hiegemann

Veloretti

Creative Direction

Photography
Osma harvilahti
Styling
Helena Hiegemann

Veloretti

Creative Direction

Photography
Osma harvilahti
Styling
Helena Hiegemann

Veloretti — Creative Direction & Brand Strategy —

Abel — Pause — Robert Smithson — Earthwork — Point of Reference

Abel

Research

Image
Robert Smithson

Abel — Pause — Packaging Design

Abel

Visual Design
Packaging Design

Creative
Nicholas Shackleton
Moving Image
Tom Crampin

 

Caes

Creative Direction

Photography
Phil Engelhardt
Styling
Gary David Moore
Hair
Takuya Uchiyama

Caes

Creative Direction

Photography
Phil Engelhardt
Styling
Gary David Moore
Hair
Takuya Uchiyama

Caes

Creative Direction

Photography
Phil Engelhardt
Styling
Gary David Moore
Hair
Takuya Uchiyama

Caes

Creative Direction

Photography
Phil Engelhardt
Styling
Gary David Moore
Hair
Takuya Uchiyama

Caes

Creative Direction

Photography
Phil Engelhardt
Styling
Gary David Moore
Hair
Takuya Uchiyama

CAES — Spring Summer Cookbook 2022 — ED06 —

Isa Boulder

Soft Core
Fall Winter 2020

Isa Boulder

Soft Core
Fall Winter 2020

Isa Boulder

Soft Core
Fall Winter 2020

Isa Boulder

Soft Core
Fall Winter 2020

Isa Boulder

Soft Core
Fall Winter 2020

Isa Boulder

Soft Core
Fall Winter 2020

Isa Boulder — Autumn Winter 2020 — Soft Core Outtakes —

Isa Boulder

Art Direction
Fall Winter 2020

Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar

Isa Boulder

Art Direction
Fall Winter 2020

Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar

Isa Boulder

Art Direction
Fall Winter 2020

Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar

Isa Boulder

Art Direction
Fall Winter 2020

Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar

Isa Boulder

Art Direction
Fall Winter 2020

Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar

Isa Boulder

Art Direction
Fall Winter 2020

Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar

Art Direction
Fall Winter 2020

Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar

Isa Boulder

Art Direction
Fall Winter 2020

Photography
Olya Oleinic
Styling
Hannah van Well
Casting Director
Lisa Dymph Megens
HMU
David Koppelaar

Isa Boulder — Autumn Winter 2020 — Soft Core —

Maison Margiela
One Take Walk

Creative Direction
Autumn Winter 2022

Shot By
POIUYTRE
Styling
Sarah de Mavaleix

Maison Margiela
One Take Walk

Creative Direction
Autumn Winter 2022

Shot By
POIUYTRE
Styling
Sarah de Mavaleix

Maison Margiela
One Take Walk

Creative Direction
Autumn Winter 2022

Shot By
POIUYTRE
Styling
Sarah de Mavaleix

Margiela — Spring Summer 2022 Tabi Sneaker — One Take Walk —

un produced — Brand Identity Design

un produced

Art Direction
Graphic Design

Illustration
Moriz Oberberger

un produced

Art Direction
Graphic Design

www.un-produced.com

un produced

Art Direction
Graphic Design

www.un-produced.com

 

un produced

Art Direction
Graphic Design

www.un-produced.com

un produced

Art Direction
Graphic Design

www.un-produced.com

un produced

Art Direction
Graphic Design

www.un-produced.com

un produced — Brand Identity Design —

Caes

Creative Direction
Autumn Winter lookbook  2023

Photography
Valeria Herklotz
Styling
Isabelle Sayer

Caes

Creative Direction
Autumn Winter lookbook  2023

Photography
Valeria Herklotz
Styling
Isabelle Sayer

Caes

Creative Direction
Autumn Winter lookbook  2023

Photography
Valeria Herklotz
Styling
Isabelle Sayer

Caes

Creative Direction
Autumn Winter lookbook  2023

Photography
Valeria Herklotz
Styling
Isabelle Sayer

CAES — Autumn Winter Lookbook 2023 — ED07 —

Caes

Creative Direction
Spring Summer 2021

Photography
Phil Engelhardt
Styling
Gary David Moore
Hair
Takuya Uchiyama

Caes

Creative Direction
Spring Summer 2021

Photography
Phil Engelhardt
Styling
Gary David Moore
Hair
Takuya Uchiyama

Caes

Creative Direction
Spring Summer 2021

Photography
Phil Engelhardt
Styling
Gary David Moore
Hair
Takuya Uchiyama

Caes

Creative Direction
Spring Summer 2021

Photography
Phil Engelhardt
Styling
Gary David Moore
Hair
Takuya Uchiyama

CAES — Spring Summer 2021 — ED03 —

Caes

Art Direction
Brand Identity Design
Brand Sculpture
Strategy and Positioning
Packaging Design
Collateral Design

 

 

 

 

 

Brand Sculpture designed
in collaboration with
Loes Claessens

CAES — Brand Identity Design —

CAES — Packaging

Caes

Packaging

ILA — Identity Design

ILA

Rebranding
Identity Design

www.ila.studio

Matadi
Janneke van der Hagen

Book Design

Matadi
Janneke van der Hagen

Book Design

Matadi
Janneke van der Hagen

Book Design

Matadi
Janneke van der Hagen

Book Design

Matadi
Janneke van der Hagen

Book Design

Matadi
Janneke van der Hagen

Book Design

Matadi — Janneke van der Hagen — Book Design —

Light Spheres

Art Direction

Photography
Suffo Moncloa


Light Spheres

Art Direction

Photography
Suffo Moncloa


Sóun — Campaign 2020/2021 — Light Spheres —

Caes

Modern Goddesses

Photography
Phil Engelhardt

Caes

Modern Goddesses

Photography
Phil Engelhardt

Caes

Modern Goddesses

Photography
Phil Engelhardt

Caes

Modern Goddesses

Photography
Phil Engelhardt

CAES — Autumn Winter 2020 — Modern Goddesses —

Caes

Art Direction
Campaign AW 2020

Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva

Caes

Art Direction
Campaign AW 2020

Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva

Caes

Art Direction
Campaign AW 2020

Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva

Caes

Art Direction
Campaign AW 2020

Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva

Caes

Art Direction
Campaign AW 2020

Photography
Phil Engelhardt
Styling
Almut Vogel
Casting Director
Simone Schofer
HMU
Jana Kalgajeva

CAES — Autumn Winter 2020 — Modern Goddesses —

Caes

Art Direction
Brand Identity Design
Strategy and Positioning
Print Advertising
Digital Advertising

Photography
Phil Engelhardt
Styling
Almut Vogel

Caes

Art Direction
Brand Identity Design
Strategy and Positioning
Print Advertising
Digital Advertising

Photography
Phil Engelhardt
Styling
Almut Vogel

Caes

Art Direction
Brand Identity Design
Strategy and Positioning
Print Advertising
Digital Advertising

Photography
Phil Engelhardt
Styling
Almut Vogel

 

 

 

 

 

 

 

Caes

Art Direction
Brand Identity Design
Strategy and Positioning
Print Advertising
Digital Advertising

Photography
Phil Engelhardt
Styling
Almut Vogel

Caes

Art Direction
Brand Identity Design
Strategy and Positioning
Print Advertising
Digital Advertising

Photography
Phil Engelhardt
Styling
Almut Vogel

CEAS — Brand Identity Design —

Sóun

Brand Identity Design
Brand Logo

Sóun — Brand Identity Design — Brand Logo —

Sóun

Art Direction
Launch Campaign

Photography
Bennie Julian Gay

Sóun

Art Direction
Launch Campaign

Photography
Bennie Julian Gay

Sóun

Art Direction
Launch Campaign

Photography
Bennie Julian Gay

Sóun — Autumn Winter 2019 — Launch Campaign —

FOR FULL AND UPDATED PORTFOLIO ENQUIRIES

hi(at)merelkorteweg.com