Amsterdam, NL — based independent art director and designer. Worked at ...,staat creative agency. Graduate of Hyper Island Stockholm +  Amsterdam Fashion Institute.

The studio provides creative solutions across print, digital and three dimensional platforms. Previous work includes development of brand identities, brand and social strategy, campaigns, lookbooks, packaging, publications, printed materials, spaces, objects and websites (including e-commerce) for a range of local and international clients: Calvin Klein, Wandler, WGSN, P&G Perfume, Tommy Hilfiger, Wrangler, Volvo Cars, Imps & Elfs, Lucas Bols, Meltin’pot, Kessels Kramer, ...,staat, Halal, PVH.

Merel Korteweg
WG Plein 63 A
1054 RB, Amsterdam
+31 6 46 01 26 09
hi@merelkorteweg.com

Colour Study

Ongoing Project
Red — 2019

Photography
Lonneke van der Palen

Sóun

Art Direction
Launch Campaign

Photography
Bennie Julian Gay

Sóun

Art Direction
Launch Campaign

Photography
Bennie Julian Gay

Sóun

Art Direction
Launch Campaign

Photography
Bennie Julian Gay

Sóun

Art Direction
Launch Campaign

Photography
Bennie Julian Gay

Sóun

Art Direction
Launch Campaign

Photography
Bennie Julian Gay

Sóun — Launch Campaign — Autumn 2019 —

Sóun

Art Direction
Brand Identity Design
Packaging
Printed Materials

Photography
Bennie Julian Gay

Sóun

Art Direction
Brand Identity Design
Packaging
Printed Materials

Photography
Bennie Julian Gay

Sóun

Art Direction
Brand Identity Design
Packaging
Printed Materials

Photography
Bennie Julian Gay

Sóun

Art Direction
Brand Identity Design
Packaging
Printed Materials

Photography
Bennie Julian Gay

Sóun

Art Direction
Brand Identity Design
Packaging
Printed Materials

Photography
Bennie Julian Gay

Sóun

Art Direction
Brand Identity Design
Packaging
Printed Materials

Photography
Bennie Julian Gay

Sóun

Art Direction
Brand Identity Design
Packaging
Printed Materials

Photography
Bennie Julian Gay

Sóun

Art Direction
Brand Identity Design
Packaging
Printed Materials

Photography
Bennie Julian Gay

Sóun

Art Direction
Brand Identity Design
Packaging
Printed Materials

Photography
Bennie Julian Gay

Sóun

Art Direction
Brand Identity Design
Packaging
Printed Materials

Photography
Bennie Julian Gay

Sóun

Art Direction
Brand Identity Design
Packaging
Printed Materials

Photography
Bennie Julian Gay

Sóun

Art Direction
Brand Identity Design
Packaging
Printed Materials

Photography
Bennie Julian Gay

Sóun

Art Direction
Brand Identity Design
Packaging
Printed Materials

Photography
Bennie Julian Gay

Sóun — Brand Identity & Campaign —

Coming Soon — Visual Essey of a Wallflower

Personal

Concept
Visual essay of a Wallflower

Photography
Lonneke van der Palen

Wrangler

Art Direction
Concept Development

Photography
Olya Olienic & Kyle Weeks
Styling
Lisa Anne Stuyfzand
Production
HALAL

Wrangler

Art Direction
Concept Development

Photography
Olya Olienic & Kyle Weeks
Styling
Lisa Anne Stuyfzand
Production
HALAL

Wrangler

Art Direction
Concept Development

Photography
Olya Olienic & Kyle Weeks
Styling
Lisa Anne Stuyfzand
Production
HALAL

Wrangler

Art Direction
Concept Development

Photography
Olya Olienic & Kyle Weeks
Styling
Lisa Anne Stuyfzand
Production
HALAL

Wrangler — AW19 Campaign — Sweeter than Peaches —

Wrangler

Art Direction
Concept Development
Campaign Design
Window Design
POS  Materials

In collaboration with
Caroline Koning
Photography
Olya Olienic & Kyle Weeks
Styling
Lisa Anne Stuyfzand
Production
HALAL

Wrangler

Art Direction
Concept Development
Campaign Design
Window Design
POS  Materials

In collaboration with
Caroline Koning
Photography
Olya Olienic & Kyle Weeks
Styling
Lisa Anne Stuyfzand
Production
HALAL

Wrangler

Art Direction
Concept Development
Campaign Design
Window Design
POS  Materials

In collaboration with
Caroline Koning
Photography
Olya Olienic & Kyle Weeks
Styling
Lisa Anne Stuyfzand
Production
HALAL

Wrangler

Art Direction
Concept Development
Campaign Design
Window Design
POS  Materials

In collaboration with
Caroline Koning
Photography
Olya Olienic & Kyle Weeks
Styling
Lisa Anne Stuyfzand
Production
HALAL

Wrangler — AW19 Campaign — Sweeter than Peaches —

Wandler

Art Direction
Brand Identity Design
Printed Materials
Packaging

In collaboration with
Anne van den Boogert

Wandler — Brand Identity Design —

Wandler — Digital Design

Wandler

Digital Design
E — Commerce

In collaboration with
Anne van den Boogert

Alpaca Loca

Art Direction
Lookbook AW19

Photography
Elisabeth De Vires
Styling
Tricja Styling
HMU
Amber de Ligny

Alpaca Loca

Art Direction
Lookbook AW19

Photography
Elisabeth De Vires
Styling
Tricja Styling
HMU
Amber de Ligny

Alpaca Loca

Art Direction
Lookbook AW19

Photography
Elisabeth De Vires
Styling
Tricja Styling
HMU
Amber de Ligny

Alpaca Loca

Art Direction
Lookbook AW19

Photography
Elisabeth De Vires
Styling
Tricja Styling
HMU
Amber de Ligny

Alpaca Loca

Art Direction
Lookbook AW19

Photography
Elisabeth De Vires
Styling
Tricja Styling
HMU
Amber de Ligny

Alpaca Loca

Art Direction
Lookbook AW19

Photography
Elisabeth De Vires
Styling
Tricja Styling
HMU
Amber de Ligny

Alpaca Loca — Lookbook AW19 —

WGSN

Graphic Design
Digital Design
Brand Identity Design Guide

Made in a team while working at
…,staat creative agency
For more information on the project go to
www.staat.com

WGSN

Graphic Design
Digital Design
Brand Identity Design Guide

Made in a team while working at
…,staat creative agency
For more information on the project go to
www.staat.com

WGSN

Graphic Design
Digital Design
Brand Identity Design Guide

Made in a team while working at
…,staat creative agency
For more information on the project go to
www.staat.com

WGSN

Graphic Design
Digital Design
Brand Identity Design Guide

Made in a team while working at
…,staat creative agency
For more information on the project go to
www.staat.com

WGSN

Graphic Design
Digital Design
Brand Identity Design Guide

Made in a team while working at
…,staat creative agency
For more information on the project go to
www.staat.com

WGSN

Graphic Design
Digital Design
Brand Identity Design Guide

Made in a team while working at
…,staat creative agency
For more information on the project go to
www.staat.com

WGSN

Graphic Design
Digital Design
Brand Identity Design Guide

Made in a team while working at
…,staat creative agency
For more information on the project go to
www.staat.com

WGSN — Brand Identity Design —

Studio Hotstuff — Digital Design

Studio Hotstuff
fashion sales agency

Art Direction
Brand Identity design
Printed Materials
Digital Design

Studio Hotstuff
fashion sales agency

Art Direction
Brand Identity design
Printed Materials
Digital Design

Studio Hotstuff
fashion sales agency

Art Direction
Brand Identity design
Printed Materials
Digital Design

Studio Hotstuff
fashion sales agency

Art Direction
Brand Identity design
Printed Materials
Digital Design

Studio Hotstuff
fashion sales agency

Art Direction
Brand Identity design
Printed Materials
Digital Design

Studio Hotstuff — Brand Identity —

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